What are the benefits of GA4?

Why is it called GA4?

Google Analytics 4 (GA4) is the latest version of Google Analytics. Since it is the fourth version, it is called GA4. Following are the other three versions: The first version of Google Analytics (GA1) is Classic Google Analytics which uses the ga.

GA4, or Google Analytics 4, offers several benefits for digital marketers. Here are some key advantages of GA4:

Enhanced User Journey Tracking: 

GA4 provides a more comprehensive view of the user journey across different devices and platforms, including websites, mobile apps, and offline interactions. It allows you to analyze user behaviour holistically, gaining insights into how users interact with your brand throughout their journey.

Event-Driven Tracking: 

GA4 focuses on event-driven tracking rather than solely on pageviews. It allows you to track specific user interactions, such as clicks, video plays, downloads, and form submissions. This provides deeper insights into user engagement and helps you understand the effectiveness of various marketing campaigns and website elements.

Advanced Machine Learning Capabilities: 

GA4 integrates machine learning models to analyze data and provide automated insights. It offers predictive metrics, such as churn probability, purchase probability, and lifetime value, empowering marketers to make data-driven decisions and optimize their campaigns more effectively.

Deeper Integration with Google Ads: 

GA4 offers improved integration with Google Ads, enabling you to create audiences based on specific user behaviours and events. This integration facilitates more precise targeting and allows for better measurement of the impact of your Google Ads campaigns.

Cross-Domain and Cross-Device Tracking: 

GA4 provides more robust cross-domain tracking capabilities, making it easier to analyze user behaviour across multiple websites. Additionally, it offers improved cross-device tracking, helping you understand how users switch between different devices and platforms while interacting with your brand.

Privacy-Centric Approach: 

GA4 aligns with evolving privacy standards and regulations. It allows you to collect and analyze data in a privacy-centric manner, ensuring compliance with policies like GDPR and CCPA. This enables you to continue gathering valuable insights while respecting user privacy preferences.

Customization and Analysis: 

GA4 provides more flexibility for data analysis and reporting. It offers a wide range of custom dimensions, metrics, and data streams that can be tailored to specific business needs. This allows you to delve deeper into your data, uncover unique insights, and create custom reports to measure the performance of your marketing efforts accurately.

Overall, GA4 empowers digital marketers with more advanced tracking capabilities, machine learning insights, and customization options, helping them gain deeper insights into user behaviour and optimize their marketing strategies effectively.

The Top 11 Trusted Shopify App Development Companies to Watch Out For In 2020

Shopify App Development Companies 2020

The Shopify App Development Is an Occasion to Help Hundreds of Thousands Of Entrepreneurs. Earn Regular Income by Structure For The Shopify App Store. Shopify Provides a Healthy and Feature-rich Ecommerce Platform That Suits Most Enterprises. Hence, It Would Be An Arduous Job For You To Choose The Right Development Company For Your Project. There Should A Overabundance Of Qualities That A Shopify Websites Development Company Must Possess. In This Article, We Are Curated The Top 11 Shopify App Development Companies In USA That You Should Check For Your Ecommerce App Development.

1 - Realm Web Design

Since 2007 Realm Web Design Has Helped Countless Stores, Brands, Businesses, And Professionals Achieve Success Online. We Work With Shopify Businesses Of All Shapes And Sizes, From Fortune 500 Companies To Retail Startup. By Combining Creativity With Effective Forward-thinking Shopify Theme Designs, Shopify Marketing, Shopify Search Engine Optimization, And Shopify Social Media, We Will Take Your Shopify Website To The Very Top.

Founder: Jay Hollen

Location: USA

Services Offered:- App Development, online marketing services

Email: sales@realmwebdesign.com

Phone: (844) 447-3256

2 - Brihaspati Infotech

The Brihaspati Infotech Is a Leading Shopify Development Services Company Providing Customized E-commerce Solutions across the Globe. We Are A Specialized Shopify Development Agency Known For Our Technical Excellence, Dedicated In-house Team Of Shopify Developers And Proactive Development Approach. Being An Expert Shopify Development Company in India We Expertise in Designing and Developing Highly Personalized Shopify E-stores For All Business Sizes. At The Brihaspati Infotech, We Follow The Best Coding Practices To Deliver Reliable And Mobile Centric Shopify E-commerce Stores.

Founder: Kunal Khullar

Location: India & USA

Services Offered:- Front End Development, Themes/Plugin CMS Development, App Development, web marketing

Email: info@brihaspatitech.com

Phone: +91-814-605-2020, +1-954-379-2149

3 - OpenXcell

OpenXcell Is An Expert Shopify Development Company Having Experience Of Extending Customized Shopify Online Store Development & Maintenance Services. Whether It Is Designing A New Store From Scratch, Or Maintaining An Already Existing Store, We Can Deliver You The Most Advanced Solutions With Rich Features And Flawless Functionality, Helping To Achieve Your Business Goals.

Founder: Jayneel Pat

Location: India & USA

Services Offered:- Front End Development, App Development

Email: sales@openxcell.com

Phone: +919998222929, +18887774629

4 - TM3G

Tm3G Is The Rising Shopify App And Theme Development Company Bases In China, Tm3G Continues To Offer The Best Apps For The Shopify Platform. Different With Those Focus On Technology, Tm3G Focuses Much On Merchants' Business Strategies. Say How To Sell And Ranking Well On Amazon, How To Promote Product Sells With Easy User Interactive.

Founder: Honeybunch Shop

Location: India & USA

Services Offered:- App Development

Email: sales@erpboost.com

Phone: +079183898977

5 - Folio3     

Folio3 Is A California Based Software Development Company That Helps Entrepreneurs And Large Corporations Build Innovative, World Class Software Solutions By Providing Offshore Application Development And Support. We Specialize In Enterprise Applications, Mobile Apps & Games, Websites & Web Based Applications And Social Media Platforms & Applications Development. Our Clients Include Fortune 500 Companies, Silicon Valley Start-ups And Some Of The Most Prestigious Brands In The World.

Founder: Umair Khan

Location: USA, UAE

Services Offered:- Enterprise Applications, Mobile Apps, Mobile Games, Websites & Web Applications, Social media Platforms

Email: ecommerce@folio3.com

Phone: +1 408 365 4638, +971 55 6540154, +971 04 2505173

6 - BoTree Technologies

Established In 2013, We Have Experience In Web Development, Mobile Application Development, Business Intelligence, Front End Development And Robotic Process Automation. With Proven Expertise In Ruby On Rails, Python, Reactjs, Nodejs, That Develop Solutions That Help Enterprises Adapt To The Dynamic Ecosystem Of Technology & Digitisation.

Founder: Shardul Bhatt

Location: USA & India

Services Offered:- Software Development, Mobile Application Development, Social Media Marketing

Email:  sales@botreetechnologies.com

Phone: 08141189890

7 - identixweb

Identixweb Is A Digital Products & Services Company With Expertise In Web Applications, Websites, And Other Digital Tools For A Diverse Client Base Ranging Across A Wide Spectrum Of Industry Sectors. Our Ability To Understand Complex Information And Data Systems Makes Us An Essential Partner In The Development And Implementation Of Custom Digital Solutions – Ranging From Transaction And Process Automation To Multipurpose Online Platforms.

Founder: Priyank Savani

Location: India

Services Offered:- SEO, CMS & Ecommerce Development

Email:  info@identixweb.com

Phone: +919510888111

8 - Arham Technosoft

The Company Provides Outstanding Solutions In Design, Software Engineering, Maintenance And Consulting. From 2009, The Company Is Serving Its Clients Unswervingly. All The Team Members of the Company Are Very Dedicated to Their Work and that’s Why It Has Owned Many Awards Year After Year. Since The Company Has Sufficient Experiences In Software And Designing, Hence It Can Create Meaningful And Tailor-made Projects For The Clients.

Founder:- Dhimen Vora

Founded:- 2009

Services Offered:- CMS & E-Commerce, Mobile Development, PHP Development .Net Development, Angular JS Development, Node JS Development

Locations:- India

Email:- info@arhamtechnosoft.com

Phone Number:-  (+91) 794 009 4183, (+91) 989 886 3554, (+1) 862 955 5783

9 -  Webiotic Web Solutions

Webiotic Web Solutions, Ken Gilmore Brings A Diverse Mix Of Technology, Marketing And Development Expertise To Every Project. Prior To Founding Webiotic, Ken Served In The Israel Defense Forces In The Intelligence Division Where He Was Integral In Email Marketing Campaigns, Website Strategy, Analytics, And The Psychology Behind How Website Visitors Interacted With A Website.

Founder: Ken Gilmore

Location: USA

Services Offered:- SEO, CMS & Ecommerce Development

Email:  info@webiotic.com

Phone: 888.301.8865

10 - Eastside Co

Established In 2013, we’ve grown to Become Trusted Shopify plus Partners and the Uk’s Number One Shopify Experts, Thanks To Our Innovative Staff And Creative Approach To Pushing The Boundaries Of Ecommerce. A Fully In-house Team Of 50 People With Offices In Birmingham, London And The USA, that Have Project Managers, Designers, Developers And Marketers Who All Collaborate With Clients To Provide A Seamless And Fully Integrated Experience.

Founder: Jason Stokes

Location: UAE, USA & India

Services Offered:- SEO, CMS & Ecommerce Development

Email: info@eastsideco.com

Phone: +44 (0)121 794 0199, +44 (0)20 7856 0270, + 1 844 257 0365

11 - ITSolution24x7

Years of experience and success has prompted ITSolution24x7 to grow a rock-solid team of the most energetic minds in software development. Get in touch with the leading providers of software solutions who can transform ideas into realities.

Founder: Karthik K S

Location: USA

Services Offered:- Digital Marketing, website Development

Email: info@itsolution24x7.com

Phone: +1 647 367 5417, +1 647 936-6616, +1 343 883-5839

These Are The Top 11 Trusted Shopify App Development Companies In USA Who Will Give You A Seamless Development For Your Project. You Can Get In Touch With Any Of Them To Fulfil Your Dream Project.

What is Web 2.0? How it’s useful? | advantages and limitations of web 2.0.

What is Web 2.0? How it’s useful?

Web 2.0 is the latest version of web technology it refers to www (world wide web). The web 2.0 is overcome problems web 1.0. It is the one type of program or software.
Web 1.0 provides a static post page but web 2.0 is created static and dynamic post pages deliver to users. It refers to user-generated content or rich web application. The first web 2.0 invented by January 1999 by Darcy DiNucci.

Using in this technology to create a dynamic communicates and easy to use interface. The main benefit of web 2.0 is real-time discussion via forms or comments. Web 2.0 is the tool that allows you to get fresh and unique pieces of information as per your need.
In many people are using this technique to promote or advertisement of your information and generate more ROI (returns of investment).

Web 2.0 is the term that used to creating content or distributed different social channels. It is helpful for sharing information various channels like blogs, WordPress, social networking sites and wikis.
Benefits of 2.0:

• Availability
• Variety of media.
• Easy to used.
• Dynamic
• Real-time discussion. (Comment & forms)

Web 2.0 concepts:

• Rich Internet Application.
• Web-oriented architecture.
• Social Web.

Limitation of web 2.0:

• Keyword-based.
• Time-consuming.
• Inconsistency terminology.

Web 2.0 includes services such as social networking (Facebook, Twitter & tumbler etc), video & photo sharing (youtube, flicker), blogging (blogger & WordPress), microblogging social bookmarking, wikis and resource organizing. Using this web technology to the used user can easily access and use.

Web 2.0 to get a relevant audience or increase our developing services. Easily banding or promotion of our services. It is a content hosting service or shares collaborative information to other sites.
Web 1.0 has arisen problem like critical mass content drive need for the search engine. And web 2.0 is collaborative.